Gift Cards and Loyalty or Rewards Programs have been go-to marketing tools to build restaurant brand recognition for a long time, but operators still seem to struggle with harnessing their power. There are many different platforms and ways to build and promote both platforms that it can often become challenging to figure out the best technology stack that effectively allows you to create and promote programs that keep your guests returning.
We’ve talked previously about the value of physical and digital gift card offerings. Offering both kinds of stored value cards allows you to capture different demographics and reach more people. It is important the gift card platform you use can handle both in one integrated system that works with your POS, online ordering, and any other platforms your guest will use to order/pay.
FocusGift gives you a gift card platform that allows you to sell physical gift cards at your location as well as digital cards online through your website. The sales of both flow through to the POS for sales tracking, giving you proper accounting. They both also can be redeemed the same way through standard POS stations, handheld devices, and the FocusOnline online ordering system.
What does offering gift cards get you?
– Returning or new customers.
– Cash flow without high overhead.
– Brand loyalty, especially if you tie in rewards for those guests.
FocusLoyalty is a robust loyalty program that works in conjunction with all your ordering and payment platforms. You can build out simple or complex rewards options for your customers and text or email them offers. Don’t have a need for complicated points or tired rewards? You can always just create promos or marketing blasts that go directly to your best patrons. Emails or text messages can be sent to those with the most spend or triggered off of their last visit date.
Why does your business need a loyalty program?
– Thanking returning guests becomes automatic.
– Incentivize guests to return on a more regular basis.
– Stay top of mind to your customers.
– Generates more regular communication with your top spenders.
The beauty of the gift and loyalty program options with Focus is they all work together as part of one ecosystem. This reduces complexity and creates less stress for operators and their staff. The most important part is it’s easy for guests to use, giving you a guaranteed way to make them happy.