At this point, you cannot escape it even if you try.
With Uber Eats, DoorDash, Postmates, and various other online ordering/delivery services, your restaurant will be available at everyone’s fingertips, whether you like it or not. So then, what is the point of rolling out your own online ordering?
Most third party applications don’t give you many options for customizing, controlling the aesthetics, workflow, or for ordering. Meaning you don’t really get to dictate the customer experience.
Take out can extend your business and add revenue, but it also increases costs. Adding additional labor to deal with increased orders eats into the added profits you thought you would be making. That’s why having orders directly feed into your POS system and in turn go directly to your kitchen saves precious time and money.
Many online ordering providers also can help you build your own mobile application which further allows you to control your guests’ experience and even send them notifications on their phone.
Data, data, and more data
If your customers are not ordering from you directly, you may not be getting the full picture on their purchase habits. Online ordering companies can offer reporting to see trends and also collect marketing information.